Browsing Department of Textile and Apparel Management (MU) by Thesis Semester "2013 Summer"
Now showing items 1-3 of 3
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The effect of product involvement on socially responsible consumer behavior
(University of Missouri--Columbia, 2013)Consumers show dissimilar behaviors towards products at their purchase intention considering companies' socially responsible practices, but, this may not be the same for both low and high involvement products while purchasing. ... -
Exploration of the unique firm resources described by Indian apparel export firms for their competitive advantages
(University of Missouri--Columbia, 2013)The study explored the key competitive advantages and resources of the Indian apparel export firms. According to Porter's (1990) theory of competitive advantage of nations, a nation succeeds in a particular industry if it ... -
How country of manufacturing and sweatshop free information affects online apparel consumers' perceived quality, value and purchase intention
(University of Missouri--Columbia, 2013)Online consumers are not able to assess the physical product in the prepurchase process. This poses a problem for the consumers, and further affects their purchase behavior. The popularity of sustainability and transparency ...