Browsing Department of Textile and Apparel Management (MU) by Title "How country of manufacturing and sweatshop free information affects online apparel consumers' perceived quality, value and purchase intention"
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How country of manufacturing and sweatshop free information affects online apparel consumers' perceived quality, value and purchase intention
(University of Missouri--Columbia, 2013)Online consumers are not able to assess the physical product in the prepurchase process. This poses a problem for the consumers, and further affects their purchase behavior. The popularity of sustainability and transparency ...