• Brand personality: consumer's perceptions of color used in brand logos 

    Ridgway, Jessica Lee (University of Missouri--Columbia, 2011)
    The goal of this study was to (1) determine if consumers will apply conventional color associations to hues when they are used in a brand's logo, (2) examine whether color affects consumers' perceptions of a brand's ...
  • Women's self-perceptions: an exploratory study of optical illusion garments 

    Ridgway, Jessica Lee ([University of Missouri--Columbia], 2014)
    Although previous research provides insight into how women construct and idealize their appearance through clothing, the connection to the design elements of a garment is lacking. Using an exploratory approach, the current ...