Browsing School of Medicine (MU) by Title "Does DTC advertising affect physician prescribing habits?"

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  • Does DTC advertising affect physician prescribing habits? 

    Koch-Laking, Amber; Park, Michael K.; Tweed, Elizabeth M. (Family Physicians Inquiries Network, 2010)
    Direct-to-consumer advertising (DTCA) is associated with both higher fidelity to minimum treatment recommendations for depression and higher prescribing levels of antidepressants for depression and adjustment disorder ...