Browsing Economics and Management of Agrobiotechnology Center (MU) by Title "Consumers' willingness to purchase genetically modified products with superior benefit when the conventional alternative is risky, and its relationship to GM food"
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Consumers' willingness to purchase genetically modified products with superior benefit when the conventional alternative is risky, and its relationship to GM food
(AgBioForum, 2013)Scholars believe that in order to increase the acceptance rate of GM food products that offer higher value relative to non-GM alternatives, marketers need to sell them at an introductory price, and only after consumers get ...