Consumer Attitudes Toward Genetically Modified Foods in Beijing, China

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Consumer Attitudes Toward Genetically Modified Foods in Beijing, China

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/294

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Title: Consumer Attitudes Toward Genetically Modified Foods in Beijing, China
Author: Li, Quan; Curtis, Kynda R.; McCluskey, Jill J.; Wahl, Thomas I.
Keywords: soybean oil
contingent valuation
Date: 2002
Publisher: AgBioForum
Citation: AgBioForum, 5(4) 2002: 145-152.
Abstract: A consumer survey in Beijing, China, was conducted in August 2002. Although the majority of surveyed consumers reported that they had little or no knowledge of biotechnology, their attitudes toward genetically modified (GM) foods was generally positive, especially for GM foods with product-enhancing attributes. Using dichotomous choice contingent valuation methodology, Chinese consumers' willingness to pay (WTP) for GM rice and GM soybean oil in our sample was positively affected by respondents' positive opinion toward GM foods for both products and by higher levels of self-reported knowledge for soybean oil. However, for GM rice, WTP was negatively affected by the respondent's age--the older respondents were less likely to choose GM rice. These results imply that, unlike Europe and Japan, there is a potential market for GM foods in China. GM food producers and exporters can use this information to design effective marketing strategies.
URI: http://hdl.handle.net/10355/294
ISSN: 1522-936X

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