Consumer Attitudes Towards Genetic Modification, Functional Foods, and Microorganisms: A Choice Modeling Experiment for Beer
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A choice modeling approach was used to identify consumer preferences for various hypothetical forms of genetic modification in beer, using a sample from Western Australia. It was found that respondents were equally averse to first-generation modification in either plants or microorganisms but were willing to pay a premium for a product with positive health benefits.
AgBioForum, 5(2) 2002: 51-58.