Consumer Attitudes Towards Genetic Modification, Functional Foods, and Microorganisms: A Choice Modeling Experiment for Beer

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Consumer Attitudes Towards Genetic Modification, Functional Foods, and Microorganisms: A Choice Modeling Experiment for Beer

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/308

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Title: Consumer Attitudes Towards Genetic Modification, Functional Foods, and Microorganisms: A Choice Modeling Experiment for Beer
Author: Burton, Michael; Pearse, Dale
Keywords: health benefits
microorganisms
Date: 2002
Publisher: AgBioForum
Citation: AgBioForum, 5(2) 2002: 51-58.
Abstract: A choice modeling approach was used to identify consumer preferences for various hypothetical forms of genetic modification in beer, using a sample from Western Australia. It was found that respondents were equally averse to first-generation modification in either plants or microorganisms but were willing to pay a premium for a product with positive health benefits.
URI: http://hdl.handle.net/10355/308
ISSN: 1522-936X

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