Consumer Attitudes Towards Genetic Modification, Functional Foods, and Microorganisms : A Choice Modeling Experiment for Beer
Abstract
A choice modeling approach was used to identify consumer preferences for various hypothetical forms of genetic modification in beer, using a sample from Western Australia. It was found that respondents were equally averse to first-generation modification in either plants or microorganisms but were willing to pay a premium for a product with positive health benefits.
Citation
AgBioForum, 5(2) 2002: 51-58.
Rights
OpenAccess.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.