Focus Group Reactions to Genetically Modified Food Labels
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We use focus groups to gauge US consumer reactions to alternative genetically modified (GM) food labeling policies. We find a low level of awareness about GM foods, which is surprising given the amount of media activity surrounding the issue. We also find negative reactions to "GMO-free" claims, particularly among people most likely to purchase GM-free foods.
AgBioForum, 5(1) 2002: 6-9.