Now showing items 1-10 of 10

  • Communicating About Agrobiotechnology 

    Marks, Leonie A. (AgBioForum, 2001)
    Agricultural biotechnology is a fundamental technology platform that is promising to transform the world food system and bring about an abundance of healthier foods and improve the environment. Yet consumers in some parts ...
  • Communication of Food-Related Risks 

    Blaine, Katija; Powell, Douglas Alan, 1962- (AgBioForum, 2001)
    Assessing the scientific risks of agri-food technologies must be coupled with appropriate, research-based risk management and communication activities, in order to provide consumers, the media, and others with a balanced, ...
  • The Dynamics of Scientific Controversies 

    Hines, Pamela J. (AgBioForum, 2001)
    Science controversies can be distinguished from one another on whether the issue of controversy is a matter of ethics, a matter needing further scientific research, or a need to make public policy decisions on the basis ...
  • Mass Media Communications about Agrobiotechnology 

    Marks, Leonie A.; Kalaitzandonakes, Nicholas G., 1960- (AgBioForum, 2001)
    The media is often accused of sensationalism and bias in its reporting of agrobiotechnology. In this paper, we examine United States (US) and United Kingdom (UK)media coverage of agrobiotechnology. Our findings confirm ...
  • News' Compartmentalization : Implications for Food Biotechnology Coverage 

    Logan, Robert A. (AgBioForum, 2001)
    This essay explains that some of the news media s challenges and problems in covering agrobiotechnology might be linked to structural organization and traditions within the nation s newsrooms. Within serious news organizations, ...
  • A Primer on Risk : An Interdisciplinary Approach to Thinking about Public Understanding about Agbiotech 

    Wilkins, Lee (AgBioForum, 2001)
    This essay outlines some of the major social-science based understandings in the fields of risk assessment, risk perception, and risk communication emphasizing the theoretical strengths and weaknesses of these various ...
  • The Public Debate on Agrobiotechnology : A Biotech Company's Perspective 

    Krueger, Roger W. (AgBioForum, 2001)
    Since the first commercial release of a bioengineered crop in 1996, planted acres of enhanced crops have increased steadily each year. Yet, public perceptions and knowledge of the benefits of this technology have not kept ...
  • Public Perceptions and Willingness-to-Pay a Premium for Non-GM Foods in the US and UK 

    Moon, Wanki; Balasubramanian, Siva Kumar (AgBioForum, 2001)
    This study uses consumer survey data collected in the United States (US) and United Kingdom (UK) to examine the linkages between subjective risk and benefit perceptions and willingness-to-pay a premium for non-genetically ...
  • Publics' Opinions About Biotechnologies 

    Fischhoff, Baruch, 1946-; Fischhoff, Ilya Reuben, 1977- (AgBioForum, 2001)
    Surveys eliciting opinions about biotechnology applications suggest the following conclusions. (1)People distinguish among biotechnologies. (2)Different people have different views about biotechnologies. (3)People have ...
  • Sending Messages Nobody Wants to Hear : A Primer in Risk Communication 

    Palfreman, Jon (AgBioForum, 2001)
    Using case studies from nuclear waste disposal to genetically modified organisms, this paper examines the art and science of risk communication. It argues that effective risk communication must not only take account of the ...