Sending Messages Nobody Wants to Hear: A Primer in Risk Communication

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Sending Messages Nobody Wants to Hear: A Primer in Risk Communication

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/325

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Title: Sending Messages Nobody Wants to Hear: A Primer in Risk Communication
Author: Palfreman, Jon
Keywords: Risk Amplifiers
Risk Minimizers
nuclear waste
Date: 2001
Publisher: AgBioForum
Citation: AgBioForum, 4(3&4) 2001: 173-178.
Abstract: Using case studies from nuclear waste disposal to genetically modified organisms, this paper examines the art and science of risk communication. It argues that effective risk communication must not only take account of the psychology of how ordinary people perceive risks, but also allow for the actions of intermediaries--so-called Risk Amplifiers and Risk Minimizers.
URI: http://hdl.handle.net/10355/325
ISSN: 1522-936X

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