Communication of Food-Related Risks
Powell, Douglas Alan, 1962-
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Assessing the scientific risks of agri-food technologies must be coupled with appropriate, research-based risk management and communication activities, in order to provide consumers, the media, and others with a balanced, science-based assessment of both the potential benefits and risks of a particular technology. Those responsible for risk management must openly communicate their activities to reduce levels of risk.
AgBioForum, 4(3&4) 2001: 179-185.