The impact of interactive media on community engagement : building support for K-12 public schools
Metadata[+] Show full item record
This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and engagement among their constituents. Ultimately, the researcher gained an understanding of the specific process by which individuals connect in a meaningful way through digital communication with educational organizations. Through the application of engagement theory, this study examined how interactive technologies are employed to build support of a public education system and identified multi-faceted communication, empowerment, transparency, actionable information and culture of participation as the key strategic recommendations to educational entities from which to build community engagement strategies that work.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.