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    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2012 Theses (MU)
    • 2012 MU theses - Freely available online
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    The impact of interactive media on community engagement : building support for K-12 public schools

    Wurtz, Stephanie
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    [PDF] public.pdf (5.844Kb)
    [PDF] research.pdf (524.2Kb)
    [PDF] short.pdf (43.34Kb)
    Date
    2012
    Format
    Thesis
    Metadata
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    Abstract
    This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and engagement among their constituents. Ultimately, the researcher gained an understanding of the specific process by which individuals connect in a meaningful way through digital communication with educational organizations. Through the application of engagement theory, this study examined how interactive technologies are employed to build support of a public education system and identified multi-faceted communication, empowerment, transparency, actionable information and culture of participation as the key strategic recommendations to educational entities from which to build community engagement strategies that work.
    URI
    http://hdl.handle.net/10355/33168
    Degree
    M.A.
    Thesis Department
    Journalism (MU)
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
    Collections
    • 2012 MU theses - Freely available online
    • Journalism electronic theses and dissertations (MU)

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