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dc.contributor.authorMoon, Wankieng
dc.contributor.authorBalasubramanian, Siva Kumareng
dc.coverage.spatialUnited Stateseng
dc.coverage.spatialUnited Kingdomeng
dc.date.issued2001eng
dc.description.abstractThis study uses consumer survey data collected in the United States (US) and United Kingdom (UK) to examine the linkages between subjective risk and benefit perceptions and willingness-to-pay a premium for non-genetically modified (non-GM) foods. While UK consumers were significantly more willing to pay a premium to avoid GM foods than US consumers, risk and benefit perceptions clearly translated into behavioral intentions as measured with willingness-to-pay in both countries. More importantly, this paper establishes that risk perception exerts a greater impact on willingness-to-pay than benefit perception.eng
dc.description.bibrefIncludes bibliographical referenceseng
dc.identifier.citationAgBioForum, 4(3&4) 2001: 221-231.eng
dc.identifier.issn1522-936Xeng
dc.identifier.urihttp://hdl.handle.net/10355/331
dc.languageEnglisheng
dc.publisherAgBioForumeng
dc.relation.ispartofcollectionAgBioForum, vol. 4, no. 3 & 4 (2001)eng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.source.urihttp://www.agbioforum.missouri.edu/v4n34/v4n34a10-moon.htmeng
dc.subjectbenefit perceptioneng
dc.subjectrisk perceptioneng
dc.subjectwillingness-to-payeng
dc.subject.lcshWillingness to payeng
dc.subject.lcshGenetically modified foods -- Public opinioneng
dc.subject.meshWillingness to pay -- United Kingdomeng
dc.titlePublic Perceptions and Willingness-to-Pay a Premium for Non-GM Foods in the US and UKeng
dc.typeArticleeng


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