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dc.contributor.advisorThorson, Esthereng
dc.contributor.authorKim, Seoyeoneng
dc.date.issued2012eng
dc.date.submitted2012 Falleng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on March 20, 2013).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Dr. Esther Thorsoneng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.A. University of Missouri--Columbia 2012.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description"December 2012"eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key construct of the model, processes of change, needs to be tested in a controlled manner, the relationship between the stages of change and the processes of change was examined through an experiment. Decisional balance and self-efficacy were also assessed to determine if the patterns in exercise behavior confirm previous findings on the constructs. The results showed that stages of change were significantly related to attitudes toward regular exercise and intentions to make changes in exercise behavior. The patterns of decisional balance and self-efficacy were fairly consistent with literature. The findings contribute to advancing the TTM and to building more tailored public health campaign strategies for promoting exercise as well as other positive health behaviors.eng
dc.format.extentviii, 65 pageseng
dc.identifier.urihttp://hdl.handle.net/10355/33470
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsAccess to files is limited to the University of Missouri--Columbia.eng
dc.subjectpublic health campaigneng
dc.subjectdecisional balanceeng
dc.subjectprocesses of changeeng
dc.titleEffectiveness of health messages based on the transtheoretical model from a public campaign perspectiveeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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