Browsing Journalism Masters Projects (MU) - Freely available online by Thesis Semester "2021 Fall"
Now showing items 1-6 of 6
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Exploring culture: structure, agents, and diversity within chicago advertising agencies
(University of Missouri--Columbia, 2021)The US advertising and public relations industry has long struggled with diversity, inclusivity and equity, and it is clear that there is a dire need for increased focus on fostering diverse, inclusive and equitable cultures ... -
The moneymakers: business publications and alternative revenue streams
(University of Missouri--Columbia, 2021)The media industry has seen a growing consolidation of brands, declines in print advertisements, and the rise of digital content in recent years. Alternative revenue streams are increasing and ultimately serve to make money ... -
Promoting public health: vaccine communication efforts across rural missouri
(University of Missouri--Columbia, 2021)After nearly two years of the COVID-19 pandemic and about a year of the COVID-19 vaccine, rural local public health agencies are feeling the effects of needing consistent COVID-19 messaging while often understaffed and ... -
Public-powered journalism in local news reporting: public opinion research for local newsroom
(University of Missouri--Columbia, 2021)This project aims to help the local news landscape by finding practical ways to boost audience engagement and potentially increase the revenue for local newsrooms. This research decided to turn to well-sourced professional ... -
Speed and accuracy: how a medium market television news operation fact-checked information on covid-19 vaccine.
(University of Missouri--Columbia, 2021)News of emergency use COVID-19 vaccines dominated headlines in December 2020. Many people had questions surrounding the vaccine. Is it safe? Is it effective? Will it cause damaging side effects? Local TV news operations ... -
What training and resources would help journalists covering traumatic events?
(University of Missouri--Columbia, 2021)There is no question that covering traumatic events can cause PTSD in journalists. The research is proven. According to Killeen (2011), reporters’ suffering has been labeled Assignment Stress Injury (ASI). Backholm and ...