Browsing Journalism Masters Projects (MU) - Access restricted to MU by Identifier "https://hdl.handle.net/10355/58494"
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Exploring the perceptions of narrative as a creative strategy in advertising
(University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] This paper explores the use of narrative, or storytelling, as it relates to advertising as a creative executional style. A literature review ...