Novartis: New Agribusiness Strategy

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Novartis: New Agribusiness Strategy

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/344

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Title: Novartis: New Agribusiness Strategy
Author: Chataway, Joanna
Keywords: agrochemicals
Date: 2001
Publisher: AgBioForum
Citation: AgBioForum, 4(1) 2001: 14-19.
Abstract: Novartis was a key player in global agribusiness. Broadly, its strategy was to maintain a flexible approach in the face of changing technology and commercial environments. It aimed to combine accumulated experience and knowledge in chemicals with new biotechnology. While many large companies stated this as their aim, Novartis progressed further with this strategy than most. Novartis Agribusiness has now merged with Zeneca Agrochemicals to form the world's first dedicated agribusiness company.
URI: http://hdl.handle.net/10355/344
ISSN: 1522-936X

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