KWS : Going Beyond Sugar Beet

Abstract

KWS, a German seed company, is a world market leader in sugar beet seed. The company is looking for expansion into other crops -- maize and cereals -- and into other regions of the world -- Eastern Europe and North America. As KWS expects biotechnology to bring major benefits to its customers, it continues investing in biotechnology research and development (R&D), although it does not expect changes in public acceptance in Europe in the short term.