How Will US-Based Companies Make It in Europe? An Insight from Pioneer and Monsanto
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Pioneer and Monsanto are two major players in the seed and the agricultural biotechnology business. They have both tended to develop an integrated innovation strategy around a limited range of key innovations, which have been United States (US) oriented until now. A set of signals suggests, however, that this picture might change substantially during the next decade.
AgBioForum, 4(1) 2001: 74-78.