How Will US-Based Companies Make It in Europe? An Insight from Pioneer and Monsanto
Abstract
Pioneer and Monsanto are two major players in the seed and the agricultural
biotechnology business. They have both tended to develop an integrated innovation
strategy around a limited range of key innovations, which have been United States (US) oriented until now. A set of signals suggests, however, that this picture might change substantially during the next decade.
Citation
AgBioForum, 4(1) 2001: 74-78.