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    The emerging Negro in advertising

    Hasser, Charles J. (Charles John), 1940-
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    [PDF] EmergingNegroInAdvertising.pdf (46.95Mb)
    Date
    1966
    Format
    Thesis
    Metadata
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    Abstract
    This thesis studies the existence and use of African Americans in advertisements in the United States by examining the origin, growth, purpose, problems, and future of racial integration in advertising.
    Table of Contents
    The purpose and methodology -- Highlights of Negro history -- A look at the Negro market -- Efforts to integrate advertising -- Some examples of integrated advertisements -- A survey of some advertisers who have used integrated ads -- Summary and conclusions.
    URI
    https://hdl.handle.net/10355/35498
    https://doi.org/10.32469/10355/35498
    Degree
    M.A.
    Thesis Department
    Journalism (MU)
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
    Collections
    • 1900-1909 Theses (MU)
    • Journalism electronic theses and dissertations (MU)

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