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The emerging Negro in advertising

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https://hdl.handle.net/10355/35498
https://doi.org/10.32469/10355/35498
dc.contributor.advisorGross, Milton E. (Milton Eugene), 1916-1989eng
dc.contributor.authorHasser, Charles J. (Charles John), 1940-eng
dc.date.issued1966eng
dc.date.submitted1966eng
dc.descriptionTypescripteng
dc.descriptionThesis (M.A.) University of Missouri-Columbia 1966.eng
dc.description.abstractThis thesis studies the existence and use of African Americans in advertisements in the United States by examining the origin, growth, purpose, problems, and future of racial integration in advertising.eng
dc.description.bibrefIncludes bibliographical references (pages 96-102)eng
dc.description.tableofcontentsThe purpose and methodology -- Highlights of Negro history -- A look at the Negro market -- Efforts to integrate advertising -- Some examples of integrated advertisements -- A survey of some advertisers who have used integrated ads -- Summary and conclusions.eng
dc.format.extentviii, 139 pages : illustrationseng
dc.identifier.merlinb97285304eng
dc.identifier.oclc847690532eng
dc.identifier.urihttps://hdl.handle.net/10355/35498
dc.identifier.urihttps://doi.org/10.32469/10355/35498eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.eng
dc.sourceDigitized at the University of Missouri--Columbia MU Libraries Digitization Lab in 2013.eng
dc.subject.lcshAfrican Americans in advertisingeng
dc.titleThe emerging Negro in advertisingeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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