Browsing AgBioForum, vol. 12, no. 2 (2009) by Subject "Food industry and trade -- Marketing"
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“Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt (AgBioForum, 2009)The purpose of this research is to present a detailed analytical(qualitative) study of the new “health-enhancing” products in the Italian marketplace, with a focus on both the multinational corporations and the small and ...