Browsing 2013 MU theses - Freely available online by Thesis Advisor "Duffy, Margaret E., 1950-"
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Advertising ethics: a client perspective
(University of Missouri--Columbia, 2013)This study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics ... -
The ever-evolving reporter: examining an organizational culture inspired effect on the psychological climate of television reporters in the digital age
(University of Missouri--Columbia, 2013)Now that multi-platform products are fully in use in a constant integration of new media technologies in television newsrooms, it is important to discover how television reporters are relating to the changing workplace ... -
A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?
(University of Missouri--Columbia, 2013)This study examined how management executives from news and advertising departments at daily print newspaper organizations see their own roles, as well as how aware they are of what is going on in the other department. ...