Browsing 2013 MU theses - Freely available online by Thesis Advisor "Smith, Randall (Randall D.)"
Now showing items 1-1 of 1
-
Reader perception of the usefulness and credibility of journalistic automotive reviews
(University of Missouri--Columbia, 2013)The aim of this research is to examine the usefulness of journalistic automotive reviews from the perspective of readers making purchase decisions. Additionally, this study also looked at the perceived credibility of the ...