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dc.contributor.advisorDuffy, Margaret, Ph. D.eng
dc.contributor.authorReilly, Paul Franciseng
dc.contributor.otherUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2013 Theseseng
dc.date.issued2013eng
dc.date.submitted2013 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on September 12, 2013).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Professor Margaret Duffyeng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.A. University of Missouri--Columbia 2013.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description"May 2013"eng
dc.description.abstractThis study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics of advertising messages rather than the advertising business. Client expectations of themselves and their advertising agency are discussed. The question of ethical responsibility for advertising is explored as is the relationship between legal and ethical. The role of Corporate Social Responsibility (CSR), the impact of digital and social media on ethics and the value of ethical codes for advertising are also considered. Comparisons are made to previous qualitative research conducted on advertising ethics. Recommendations are made on how to make advertising messages more ethical in the future. Suggestions for further research are discussed.eng
dc.format.extentiv, 88 pageseng
dc.identifier.urihttp://hdl.handle.net/10355/37985
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartof2013 Freely available theses (MU)eng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.source.originalSubmitted by the University of Missouri--Columbia Graduate Schooleng
dc.subjectadvertisingeng
dc.subjectbusiness ethicseng
dc.subjectclient expectationseng
dc.titleAdvertising ethics: a client perspectiveeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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