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    • AgBioForum (Journal)
    • AgBioForum, vol. 12, no. 2 (2009)
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    •   MOspace Home
    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
    • Division of Applied Social Sciences (MU)
    • Department of Agricultural Economics (MU)
    • Economics and Management of Agrobiotechnology Center (MU)
    • AgBioForum (Journal)
    • AgBioForum, vol. 12, no. 2 (2009)
    • View Item
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    “Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt

    Boesso, Giacomo
    St. Davcik, Nebojsa
    Favotto, Francesco
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    [PDF] HealthEnhancingProductsItalianFood.pdf (100.1Kb)
    Date
    2009
    Format
    Article
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    Abstract
    The purpose of this research is to present a detailed analytical(qualitative) study of the new “health-enhancing” products in the Italian marketplace, with a focus on both the multinational corporations and the small and medium enterprises (SMEs). The analysis is based on a new products development framework (NPD) which is operationalized by isolating four key strategic elements and other support variables from the literature.
    URI
    http://hdl.handle.net/10355/3856
    Citation
    AgBioForum, 12(2) 2009: 232-243.
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    • AgBioForum, vol. 12, no. 2 (2009)

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