"Health-enhancing" Products in the Italian Food Industry : Multinationals and SMEs Competing on Yogurt
Abstract
The purpose of this research is to present a detailed analytical(qualitative) study of the new "health-enhancing" products in the Italian marketplace, with a focus on both the multinational corporations and the small and medium enterprises (SMEs). The analysis is based on a new products development framework (NPD) which is operationalized by isolating four key strategic elements and other support variables from the literature.
Citation
AgBioForum, 12(2) 2009: 232-243.
Rights
OpenAccess.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.