“Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt
St. Davcik, Nebojsa
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The purpose of this research is to present a detailed analytical(qualitative) study of the new “health-enhancing” products in the Italian marketplace, with a focus on both the multinational corporations and the small and medium enterprises (SMEs). The analysis is based on a new products development framework (NPD) which is operationalized by isolating four key strategic elements and other support variables from the literature.
AgBioForum, 12(2) 2009: 232-243.