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“Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt
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“Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt
Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/3856
| Title: | “Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt |
| Author: | Boesso, Giacomo; St. Davcik, Nebojsa; Favotto, Francesco |
| Keywords: |
health-enhancing foods
product development strategies multinational enterprises Italy |
| Date: | 2009 |
| Publisher: | AgBioForum |
| Citation: | AgBioForum, 12(2) 2009: 232-243. |
| Abstract: | The purpose of this research is to present a detailed analytical(qualitative) study of the new “health-enhancing” products in the Italian marketplace, with a focus on both the multinational corporations and the small and medium enterprises (SMEs). The analysis is based on a new products development framework (NPD) which is operationalized by isolating four key strategic elements and other support variables from the literature. |
| URI: | http://hdl.handle.net/10355/3856 |
| ISSN: | 1522-936X |
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AgBioForum, vol. 12, no. 2 (2009) [8]
Contents of volume 12, number 2.