“Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt

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“Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/3856

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Title: “Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt
Author: Boesso, Giacomo; St. Davcik, Nebojsa; Favotto, Francesco
Keywords: health-enhancing foods
product development strategies
multinational enterprises
Italy
Date: 2009
Publisher: AgBioForum
Citation: AgBioForum, 12(2) 2009: 232-243.
Abstract: The purpose of this research is to present a detailed analytical(qualitative) study of the new “health-enhancing” products in the Italian marketplace, with a focus on both the multinational corporations and the small and medium enterprises (SMEs). The analysis is based on a new products development framework (NPD) which is operationalized by isolating four key strategic elements and other support variables from the literature.
URI: http://hdl.handle.net/10355/3856
ISSN: 1522-936X

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