dc.contributor.author | Boesso, Giacomo | eng |
dc.contributor.author | St. Davcik, Nebojsa | eng |
dc.contributor.author | Favotto, Francesco | eng |
dc.coverage.spatial | Italy | eng |
dc.date.issued | 2009 | eng |
dc.description.abstract | The purpose of this research is to present a detailed analytical(qualitative) study of the new "health-enhancing" products in the Italian marketplace, with a focus on both the multinational corporations and the small and medium enterprises (SMEs). The analysis is based on a new products development framework (NPD) which is operationalized by isolating four key strategic elements and other support variables from the literature. | eng |
dc.description.sponsorship | This research was funded by the PRIN 2006 of MIUR (Italian University & Research Ministry), Grant #: 2006072800_003. | eng |
dc.identifier.citation | AgBioForum, 12(2) 2009: 232-243. | eng |
dc.identifier.issn | 1522-936X | eng |
dc.identifier.uri | http://hdl.handle.net/10355/3856 | |
dc.language | English | eng |
dc.publisher | AgBioForum | eng |
dc.relation.ispartofcollection | AgBioForum, vol. 12, no. 2 (2009) | eng |
dc.rights | OpenAccess. | eng |
dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
dc.source.uri | http://www.agbioforum.missouri.edu/v12n2/v12n2a08-boesso.htm | eng |
dc.subject | health-enhancing foods | eng |
dc.subject | product development strategies | eng |
dc.subject | multinational enterprises | eng |
dc.subject | Italy | eng |
dc.subject.lcsh | New products -- Marketing | eng |
dc.subject.lcsh | Yogurt industry | eng |
dc.subject.lcsh | Food industry and trade -- Marketing | eng |
dc.title | "Health-enhancing" Products in the Italian Food Industry : Multinationals and SMEs Competing on Yogurt | eng |
dc.type | Article | eng |