Dove Chocolate : a love story

Abstract

Advertising has the power to make people think. However, it is only as effective as its audience allows it to be. Ads can really only play off the ideas and emotions that are already present in the minds of the audience, even if they are just the seeds of a thought. It is also important to note that most of the effects of advertising are very subconscious--it inspires a thought, an impression seated deep within.