RSS 1.0School of Journalism (MU)
The School of Journalism was founded in 1908 by Walter Williams. Williams, first dean of the school, believed that journalism education should be professionalized and provided at a university. Today, some of the best journalists in the world have learned their profession through the Missouri Method, which provides practical hands-on training in real-world media and strategic communication agencies.
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In front of the lens : the expectations, experiences, and reactions of visual journalism’s subjects
(University of Missouri--Columbia, 2018)Visual journalism is a curious form of social interaction usually involving strangers and the process of transforming one’s private life into public spectacle. Sometimes the interaction between journalist and subject is ... -
The stereotypical, mythical, and peace journalism representation of blackness through news storytelling content in racial democracies : a critical discourse analysis
(University of Missouri--Columbia, 2018)This Critical Discourse Analysis (CDA) explores how well-established news storytellers represent people of African descent in contexts where racial oppression is supposedly over. In a moment when news storytelling has ... -
An examination of black women’s health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black ... -
LIFE, liberty & the pursuit of visual happiness : the development of documentary journalism, from magazine picture stories to Netflix serials
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Master's thesis examined what makes photojournalists fulfilled professionally in the digital video space. Internet video journalism is the latest ... -
Using semi-structured interviews to examine how small clothing stores can effectively reach consumers through digital marketing
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This abstract explores how local clothing boutiques utilize digital marketing to promote business and create relationships with their consumers. Digital ... -
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of ... -
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ... -
Buying blackness : black audiences and sports advertising
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ... -
A textual analysis of bottled water print ads
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Bottled water ads provide an opportunity to study a product that is essentially identical across brands. This research looks at the magazine print ... -
The intersection of political activism and brand advertising
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master’s thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at ... -
Motivations behind individuals’ engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing ... -
The evolution of agenda-setting theory : how local TV stations’ Facebook posts affect news decisions of evening broadcasts
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media ... -
Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)The opioid epidemic has disproportionately affected the rural Appalachian region, and poverty is a root cause of this. However, both poverty and the Appalachian region are historically under-covered and negatively framed ... -
A textual analysis of women’s health magazines : how women’s health magazines set the agenda for women’s beliefs about cardiovascular disease
(University of Missouri--Columbia, 2018)While heart disease kills an average of 399,028 women in the United States every year (Benjamin et al., 2017), women do not seem to be aware of the high risk of heart disease that they face (Mosca, Hammond, Mochari-Greenberger, ... -
How brands engage with college students
(University of Missouri--Columbia, 2018)With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine ... -
Testing the Twin Cities: a textual analysis of frames surrounding daily Minnesota-St. Paul newspaper coverage of the 2017 Minnesota Lynx
(University of Missouri--Columbia, 2018)Perception often is reality, and that is of particular importance to those in journalism. Previous research illustrates that the language journalists use to describe the subjects they cover has the ability to impact public ... -
Generation Z perceptions of product placement in original Netflix content
(University of Missouri--Columbia, 2018)By 2019, $11.44 billion is predicted to be spent in the U.S. on product placement, a dramatic increase from the $4.75 billion spent in 2012 (Statista, Product). A 2016 survey revealed that among the general population in ... -
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ... -
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)In 2015, protests against racism at the University of Missouri upended the university. Journalists from news outlets throughout the U.S. descended on the Columbia campus to document the historic protest movement, which ... -
Journalists’ use of newspaper comment sections in the newsgathering process
(University of Missouri--Columbia, 2018)As computers and, increasingly, cell phones, are used by an ever growing percentage of the population, newspapers have turned to online comment sections accompanying articles as forums for readers to communicate. Journalists ...