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The School of Journalism was founded in 1908 by Walter Williams. Williams, first dean of the school, believed that journalism education should be professionalized and provided at a university. Today, some of the best journalists in the world have learned their profession through the Missouri Method, which provides practical hands-on training in real-world media and strategic communication agencies.
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Public-powered journalism in local news reporting: public opinion research for local newsroom
(University of Missouri--Columbia, 2021)This project aims to help the local news landscape by finding practical ways to boost audience engagement and potentially increase the revenue for local newsrooms. This research decided to turn to well-sourced professional ... -
Speed and accuracy: how a medium market television news operation fact-checked information on covid-19 vaccine.
(University of Missouri--Columbia, 2021)News of emergency use COVID-19 vaccines dominated headlines in December 2020. Many people had questions surrounding the vaccine. Is it safe? Is it effective? Will it cause damaging side effects? Local TV news operations ... -
Promoting public health: vaccine communication efforts across rural missouri
(University of Missouri--Columbia, 2021)After nearly two years of the COVID-19 pandemic and about a year of the COVID-19 vaccine, rural local public health agencies are feeling the effects of needing consistent COVID-19 messaging while often understaffed and ... -
The moneymakers: business publications and alternative revenue streams
(University of Missouri--Columbia, 2021)The media industry has seen a growing consolidation of brands, declines in print advertisements, and the rise of digital content in recent years. Alternative revenue streams are increasing and ultimately serve to make money ... -
Exploring culture: structure, agents, and diversity within chicago advertising agencies
(University of Missouri--Columbia, 2021)The US advertising and public relations industry has long struggled with diversity, inclusivity and equity, and it is clear that there is a dire need for increased focus on fostering diverse, inclusive and equitable cultures ... -
Global Journalist: America and Iraq and the 1 year anniversary of September 11
(2021)On September 5, 2002, Stuart Loory talked with experts and journalists about the Bush administration's appeal to the United Nations to help the U.S. invade and take out Saddam Hussein in Iraq to eliminate 'weapons of mass ... -
Global Journalist: From Kansas City to Kabul: Reflections on 9/11 and its aftermath
(2021)On this episode of Global Journalist, reporter Sean Brynda ('22) talks with veterans, journalists, and experts on the 20th anniversary of the 9/11 attacks, the U.S. withdrawal from Afghanistan and the impact on the lives ... -
Game launch crisis : how Fallout 76 and Anthem used Twitter to manage a poor game launch
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Internal crises pose a significant risk to an organization's reputation and stakeholder relationships. Crisis communication is key to managing an ... -
A haunting in Oklahoma : a project examining the intersection of environment and community
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Environmental issues are a growing concern as climate change worsens. Some of the most vulnerable people in the world are also the most ... -
Behind the coverage : how the international media cover the U.S.-China trade war?
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Starting a serious trade conflict with China was one of the most significant actions taken by Trump administration. Escalating on July 6, ... -
Factors that make journalists change hypotheses during investigations
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)Journalists always go into investigative reporting with hypotheses, but few researchers have studied how journalists change their hypotheses when working on investigative stories. This research, through in-depth interviews ... -
Burnout among investigative journalists : causes and solutions
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)Investigative journalism is a hard profession. The job usually requires months of intense digging, seeking out wrongdoing committed by powerful people and organizations. By its nature, it requires reporters to closely ... -
The experience of female journalists of color on Twitter
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)Since pivoting into a micro-blog platform, Twitter has transformed the journalism industry where it's now considered a common job requirement for many journalists in the U.S. While social media brought many perks, including ... -
The challenges of access to college athletes
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)News media access to college student-athletes has been a source of contention over the past twenty years. While the media had unlimited access to athletes in the past, reporters now must jump through metaphorical hoops in ... -
Walks before you : immigrant motherhood, roles and appearances in Columbia, MO
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)When photographers focus on subjects that come from minority groups, it is important for them to cover all perspectives of a specific character and try to depict his/her social roles as objectively, fairly, and evenly as ... -
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms ... -
Digital privacy and security awareness
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)On Monday, April 26, 2021, Apple introduced its new privacy update, which requires apps to obtain a user's permission before tracking their data. The update in iOS 14 will require so-called third-party apps to ask for your ... -
Global Journalist: President George W. Bush Addresses U.N. on Iraqi Sanctions
(2002)On this September 12, 2002 show, host Stuart Loory discusses the one-year anniversary of the September 11 terrorist attack by al-Quaida and then- President George W. Bush's address to the United Nations on bringing sanctions ... -
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis ... -
"I can speak for myself." : #whitewednesdays, Iranian feminism, and hijab in media discourse
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In December 2017, Viva Movahed stood on top of a utility box in Tehran with her hijab tied to an end of a stick in protest against Iran's compulsory ...