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The School of Journalism was founded in 1908 by Walter Williams. Williams, first dean of the school, believed that journalism education should be professionalized and provided at a university. Today, some of the best journalists in the world have learned their profession through the Missouri Method, which provides practical hands-on training in real-world media and strategic communication agencies.
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A textual analysis of public facebook posts from disability advocates : examining how those with disabilities choose to represent themselves via social media
(University of Missouri--Columbia, 2018)Those with disabilities can post on any variety of social media platforms, using their own words and images to represent themselves as they choose. And their picture of disability often looks very different than what ... -
Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)This research explores behaviors on Facebook during the 2016 presidential election. Rooted in selective exposure theory, the study builds on established quantitative research. Prior research has shown social media users ... -
Happy to serve : the role of audience engagement in journalism job satisfaction
(University of Missouri--Columbia, 2018)Journalism jobs have experienced significant changes in recent years. From adding multimedia skills in expectations during the era of convergence, to the current demand for audience engagement skills, practitioners have ... -
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)Higher education in America is at a tipping point?the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the ?traditional? college student?18-22 ... -
Visibility of health news outlet attributions on facebook : outcomes for credibility perceptions and recall
(University of Missouri--Columbia, 2018)The internet has become a major source of health information, and the usergenerated content found online, especially on social media, makes health misinformation a serious concern (Yang & Beatty, 2016). Two-thirds of U.S. ... -
A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ... -
Effects of journalism education on student engagement : a case study of a small-town scholastic press programe
(University of Missouri--Columbia, 2018)Using social capital theory as the lens, this case study investigates how being part of a scholastic journalism program impacts the academic, social, and civic engagement levels of students in a small-town, rural setting ... -
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ... -
"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis ... -
Framing practices of wire services in modern wartime : international frames during the final six months of the battle of aleppo
(University of Missouri--Columbia, 2018)This thesis focuses on the journalistic articles published by three major wire services ? Associated Press, Reuters, and TASS ? during the final six months of the Battle of Aleppo, a major offensive that essentially tilted ... -
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ... -
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ... -
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)This study tests which incentives or messaging (if any) motivates consumers to start online grocery shopping with independent grocery retailers by applying the diffusion theory. Online grocery shopping is important to study ... -
Subsidizing the press : understanding journalists? attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social ... -
Remembering Ali : a study of print media's framing of Muhammad Ali's death
(University of Missouri--Columbia, 2018)Did the Louisville Courier-Journal and The New York Times do Muhammad Ali's legacy justice in their obituary and memorial coverage during the week after his June 3, 2016, death, or were the contextual complexities surrounding ... -
Preventing inaccurate media : a gatekeeping analysis of how news managers are overseeing the process of citizen journalism
(University of Missouri--Columbia, 2018)This research examines the process that news managers at local broadcast television stations use when vetting user-generated content or citizen journalism, focusing on techniques used for verification and implications for ... -
The Watts riots : a contemporary study of the news coverage of the riots
(University of Missouri--Columbia, 2016)The Watts riots happened in Los Angeles, California, in 1965. It was six days of looting and burning, 34 deaths, thousands of arrests, and $40,000,000 in damages. This research questioned how the black California press ... -
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication channel. The themes this researcher identified ... -
The experimental origins of NPR
(University of Missouri--Columbia, 2018)Today National Public Radio is a well-established mainstream news organization with an even,consistent voice that is characterized by an earnest, serious tone. But in the years after itsfounding in 1971, NPR's sound was ...