Browsing School of Journalism (MU) by Thesis Department "Journalism (MU)"
Now showing items 21-40 of 779
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Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, ... -
Antecedents of website credibility : a qualitative analysis
(University of Missouri--Columbia, 2010)Credibility online and in websites has long been studied in an effort to determine the specific factors contributing to a website's perceived credibility. This study expanded on past research focused on website credibility ... -
Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. ... -
Approachable or appropriative? Black Americans' perceptions of codeswitched advertisements using African American Vernacular English
(University of Missouri--Columbia, 2022)The present qualitative study investigated the phenomenon of using cultural dialect African American Vernacular English (AAVE) in codeswitched advertising by gathering Black American perceptions related to this semiotic ... -
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)"Higher education in America is at a tipping point-the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the "traditional" college student-18 ... -
Argument quality in Pulitzer Prize-winning reporting
(University of Missouri--Columbia, 2011)This thesis uses techniques and theory from argumentation, informal logic, and critical thinking to assess the quality of arguments presented by journalists in Pulitzer Prize-winning stories. Journalists strive to inform ... -
Art directors' perceptions of the audience in U.S. magazines from 2009-2012
(University of Missouri--Columbia, 2012)A magazine's design can visually set the overall tone of the magazine or specific story within the publication, and art directors frequently use this visual means of communication to inform their readers. Art directors ... -
Art for our sakes: An analysis of arts coverage at city and regional magazines
(University of Missouri--Columbia, 2017)The purpose of this research was to better understand how decisions about arts coverage are made at city and regional magazines and the value that these stories have to both the publications they appear in and the communities ... -
The audience as gatekeepers on Facebook : why consumers of local news share stories
(University of Missouri--Columbia, 2019)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Journalists are losing control of the gates, the metaphorical mechanism by which they manage what the audience experiences. With the use of social ... -
Audience perceptions of female characters in Chinese documentaries
(University of Missouri--Columbia, 2021)Media companies are more aware today than ever before of the impact of visual products. How audiences cognitively and emotionally connect with documentary content has become an area worth studying. With scholars' perspectives ... -
The authentic I : authenticity in first-person narrative journalism
(University of Missouri--Columbia, 2014) -
Balanced entertainment: motivations behind watching cable news
(University of Missouri--Columbia, 2022)Cable news networks have a peculiar dynamic with their audiences compared to other television news mediums, as their privatized, highly competitive nature means they are especially dependent on attracting audiences and ... -
Baptist Press and the Baptist Faith and Message: framing women within denominational contexts
(University of Missouri--Columbia, 2006)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Southern Baptists, the largest evangelical group in the United States, has its own media world, including publishing houses, newspapers and even its ... -
Battle on the home front : a contingency approach to analyzing how an army unit communicates with families during a deployment
(University of Missouri--Columbia, 2009)A case study with an Army aviation unit was conducted to determine what factors in Cameron's contingency theory contribute to how Army rear-detachment commanders and family readiness group leaders communicate with families ... -
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)Research into journalistic roles has received world-wide attention. What tends to be underrepresented in these studies are the challenges that journalists must overcome in fulfilling their idealized roles. Therefore, this ... -
The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers to develop superior strategies to gain ... -
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ... -
Behind human faces : how exemplars experience the news process
(University of Missouri--Columbia, 2020)Journalists often seek to put a "human face" on a systemic issue. The resulting source is an exemplar, or person whose story serves to illustrate a greater phenomenon. Journalism scholarship has examined why and how ... -
Behind the screens: How magazines organize for digital success
(University of Missouri--Columbia, 2017)Change has dominated the media landscape for nearly two decades as digital content creation and delivery mushroomed from the work of secluded upstarts to that of society-influencing giants. Magazine publishers have found ... -
Beliefs about individuals with disability as related to media portrayal of disability in Glee
(University of Missouri--Columbia, 2016)This study explores how exposure to disability portrayal on television is related to beliefs about individuals with disability. This study uses show-specific cultivation theory and its discussion of how television viewing ...