Browsing School of Journalism (MU) by Thesis Semester "2006 Fall"
Now showing items 1-11 of 11
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Baptist Press and the Baptist Faith and Message: framing women within denominational contexts
(University of Missouri--Columbia, 2006)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Southern Baptists, the largest evangelical group in the United States, has its own media world, including publishing houses, newspapers and even its ... -
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and ... -
The impact of gender on the use of metaphors in media reports covering the 2003 Gulf War in Iraq
(University of Missouri--Columbia, 2006)This study investigates whether gender of the reporter or the source has an impact on the metaphors that are used in media reports on the 2003 war in Iraq. War metaphors previously exposed by other research are explored ... -
Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ... -
Organizational attachment of newspaper reporters: how professional sentiments come into play
(University of Missouri--Columbia, 2006)This study explores how newspaper reporters become attached to their organizations, specifically focusing on the dynamics between attachment, professional sentiments and workplace relationships. Attachment is defined as a ... -
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ... -
Pre-purchase search vs. web surfing: effects of internet motives and ad relevance on psychological processing of online ads
(University of Missouri--Columbia, 2006)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] An experiment (N=40) was conducted on the effects of two Internet motives - prepurchase search vs. Web-surfing on responses to banner ads. Pre-purchase ... -
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ... -
Two voices: social presence, participation, and credibility in online news
(University of Missouri--Columbia, 2006)An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two ... -
The value of banner advertising on the web
(University of Missouri--Columbia, 2006)This paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes ... -
What changes in media risk frames reveal about changing attitudes toward modern life: the case of the Greek Press, 1977-2004
(University of Missouri--Columbia, 2006)Some social scientists note that Westerners have become disenchanted with their society, which they see as promoting industrial development and a soul less consumerism that are out of control and destroying the natural ...