Browsing School of Journalism (MU) by Thesis Semester "2007 Fall"
Now showing items 1-16 of 16
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Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ... -
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt ... -
Examining the effects of blame vs. attack anti-tobacco messages using the limited capacity model of motivated mediated message processing
(University of Missouri--Columbia, 2007)Previous research using cognitive and persuasive measures posits that traditional blame anti-tobacco advertisements which conceptualize smoking problems and consequences as caused by the individual are superior to the new ... -
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)African American women are dying disproportionately from breast cancer compared to other ethnicities as it is the second leading cause of cancer deaths among this group (American Cancer Society, 2007). Even though the death ... -
Media usage of journalism students of the University of Missouri--Columbia
(University of Missouri--Columbia, 2007)The Internet has become ubiquitous in many Americans' lives, raising questions about its effect on traditional media usage. Given this, how do today's journalism students - the future leaders of journalism - use the Internet ... -
Model ethnicity and product class involvement: white Americans' attitude toward advertisements featuring Asian-Indian models
(University of Missouri--Columbia, 2007)Studies show that ethnicity of the spokespersons in advertisements play an important role in shaping attitudes and perceptions about the advertised products. Studies involving black, Hispanic and white models in ads have ... -
Motive, mode and satisfaction with e-tailing sites: a technology acceptance perspective
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Consumers' satisfaction with the e-tailing sites plays a key role in determining the success of e-commerce, yet little research has been done on the ... -
An organizational analysis of internally marketed branding strategies
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ... -
Participatory reporting as method acting: the journalism-theatre connection
(University of Missouri--Columbia, 2007)This research presents a little-discussed reporting technique, termed for the purpose of this research "participatory reporting," and uses research from the field of theatre to examine the technique for its potential ... -
The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content ... -
The role of photography in Peru's truth and reconciliation process
(University of Missouri--Columbia, 2007)Using the methods of semi-structured personal interviews and a post test-only experiment, this study examined the creation and effects of a photography project initiated by the Commission of Peru. The interviews revealed ... -
The role of public relations education in preparing students for managerial roles
(University of Missouri--Columbia, 2007)While undergraduate programs do include elements of theory and goals of developing students' critical thinking and problem solving abilities, an underlying purpose in higher education is ultimately to prepare students for ... -
Speaking up in the 21st century: the effects of communication apprehension and internet self-efficacy on use of social networking websites
(University of Missouri--Columbia, 2007)The act of communication is an act of volition, mediated by one's level of fear associated with real or anticipated communication. Communication researchers call this fear communication apprehension and have traditionally ... -
The stocks paradox: what is the impact on business-news sections and business-news staff when newspapers cut stock listings?
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Newspapers have been a major source of financial information. Based on the understanding from media sociology, the impact of news routines on content, ... -
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] By conducting a controlled experimental design, this study examined the effectiveness of conflict positioning, which was defined by Cameron (2004) as ... -
What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication
(University of Missouri--Columbia, 2007)This research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability ...