Browsing School of Journalism (MU) by Thesis Semester "2008 Spring"
Now showing items 1-20 of 21
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Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ... -
Between the Eagle and the Bear : coverage of U.S. - Russian foreign policy disputes in Russian ethnic media in the U.S.
(University of Missouri--Columbia, 2008)Despite its long history, Russian ethnic press in the United States is an untapped area in media research. This study had two goals: to address this research gap and to shed light on the ethnic and political identity of ... -
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)Journalists have increasingly used bioethicists as expert sources in stories on science, medicine, and technology with strong ethical ramifications. Yet little is known about how and why journalists select bioethicists as ... -
Building the future: newspaper culture and innovation
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As the business environment erodes for newspapers and the need for change becomes ever more pressing, it is important to look at how the organizational ... -
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ... -
Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)With the ever-changing world of technology, consumers can be reached through more and more media. These opportunities are only possible if the advertising and public relations industries follow their audiences and understand ... -
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of ... -
Examining media convergence : does it also converge good journalism, economic synergies, and competitive advantages?
(University of Missouri--Columbia, 2008)This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive ... -
Interviews with founders of twenty-four-hour local cable news channels: why and how they started the business
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The early history of twenty-four-hour local cable news channels is explored through research and interviews with the men who launched the first seven ... -
Latinos in Missouri : the media role in the acculturation process
(University of Missouri--Columbia, 2008)The influx of Hispanics into the United States is significant and will most likely continue to be important for some time to come. Many immigrate to Missouri and attempt to settle there, to form a home and to integrate ... -
Left behind : a textual analysis of media frames from national tv journalists covering Hurricane Katrina's evacuation centers
(University of Missouri--Columbia, 2008)Before and after Hurricane Katrina struck in the fall of 2005, journalists made vital decisions to report on life and death issues. Those decisions framed news coverage in ways, among others, that depicted conflict, ... -
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ... -
Refresh : examining the production of celebrity news in an online environment
(University of Missouri--Columbia, 2008)This case study examines the newsgathering processes and production of an entertainment website, Futé, and asks how newsroom routines, organizational structure and culture of a virtual newsroom shape editorial content. ... -
The route to persuasion: gaining/maintaining local support for the hometown Air Force mission
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, ... -
Saigon to Baghdad : comparing combat correspondents' experiences in Vietnam and Iraq
(University of Missouri--Columbia, 2008)This study compared the responses of journalists who covered the Vietnam War with responses of reporters who covered the conflict in Iraq to measure differences and similarities. The comparison showed that reporters working ... -
A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages
(University of Missouri--Columbia, 2008)This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ... -
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ... -
A typology of online sponsorships
(University of Missouri--Columbia, 2008)This research provides a broad look at sponsorships across the Internet. The research sought to examine the characteristics of sponsorships across and within different website types, with a focus on health websites and ... -
Under the auspices of privacy � or not : surveying the state judicial treatment of access to government records
(University of Missouri--Columbia, 2008)While privacy is paramount to a person's liberty interest, it is not absolute in all circumstances. Often, public interests trump an individual's right to privacy. Since the enactment of freedom of information statutes by ... -
Value-framing of issues in the 2004 presidential campaign by American newspapers in Russian
(University of Missouri--Columbia, 2008)Which election issues of the 2004 presidential campaign received the most coverage in American newspapers for Russian-American readers? Were the arguments supporting issue stances framed in terms of human rights and values, ...