Browsing School of Journalism (MU) by Thesis Semester "2008 Summer"
Now showing items 1-14 of 14
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Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based ... -
The effect of brand name congruity and product category on consumers' attitudes toward brand names
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research paper is to examine the attitudes that are associated with brand name congruity and product categories. More specifically, ... -
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)This study explores the effect of videographics and information delivery style on attention and recognition. The two levels of information delivery style included voiceover and direct address, in which actors speak directly ... -
The face of what came after : memorialization of September 11 in news images and the Shanksville site
(University of Missouri--Columbia, 2008)This dissertation examines the memorialization of the September 11 attacks in newspaper photography and in Shanksville, Pennsylvania, the site of the Flight 93 crash. It is based on the premise that the face of memorialization ... -
Gender, leadership and public relations
(University of Missouri--Columbia, 2008)Women dominate public relations, making up 70 percent of its work force; however, women only fill 20 percent of the top leadership roles in major agencies. The issue of gender and leadership in public relations needs to ... -
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
(University of Missouri--Columbia, 2008)This study examined the effects of congruity and proximity on game players' brand memory, attitude toward the brand, and resources available at encoding for advergames. A 2(congruity) x 2(proximity) x 2(advergame) ... -
Government controls of American correspondents in China
(University of Missouri--Columbia, 2008)This study examined the controls placed on American news correspondents by the Chinese government during an unprecedented period of transition in China's history. Correspondents were interviewed in Beijing to identify the ... -
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ... -
Kosovo's developing free press : how do newspapers in a transitioning society behave under international supervision and what role do they play in local elections?
(University of Missouri--Columbia, 2008)This study examines the extent to which political party affiliations affect the news coverage of six daily Kosovar newspapers. The study was conducted following the declaration of independence on February 17, 2008 by the ... -
Life and war in Korea : photographic portrayals of the Korean War in Life magazine, July 1950 - August 1953
(University of Missouri--Columbia, 2008)This study examines the visual portrayal of the Korean War, as presented in Life magazine from July 1950 through August 1953, by adopting the theoretical framework of framing and cultural studies and by combining two ... -
Media framing and conflict : a content analysis of the South Korean hostage case
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study aims to explore how the media frames conflicts by analyzing specific elements in the news coverage of the South Korean hostage case in ... -
The perceived role of personal social identity in the promotion of arthritis self-management programs
(University of Missouri--Columbia, 2008)This research attempts to understand how a person with arthritis perceives his or her own social role identity and how that might relate to the underutilization of arthritis self-management programs. The ultimate goal of ... -
Towards an examination and expansion of the agenda setting theory : did the media matter in Kenya's presidential election, 2007?
(University of Missouri--Columbia, 2008)This study assesses the usefulness of the agenda setting theory in communications research outside its traditional European and American habitat. It examines Kenya (Africa), with the research question: Did the media matter ... -
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ...