Browsing School of Journalism (MU) by Thesis Semester "2012 Fall"
Now showing items 1-20 of 23
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Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary ... -
Being there : a study of American foreign correspondents in Brussels and an intership with Thomson Reuters
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] I examined why there are not more American reporters in Brussels, the European capital, and why it is important for correspondents to be there instead ... -
Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of beauty and non-beauty product ads featuring sexual ... -
Conjoint analysis for effective use of online video advertising on video sharing websites
(University of Missouri--Columbia, 2012)This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ... -
Covered? : Unraveling damaging news about Islamic fashion and how journalists can write more responsibly
(University of Missouri--Columbia, 2012)During Fall 2012, I analyzed news stories about Islamic fashion. I asked how news media conceptualize the self and the other in news about Islamic fashion, and what textual devices they use to legitimate or de-legitimate ... -
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ... -
How can they remember it? : the effect of presentation format and information density on mulitmedia message processing
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how presentation format and information density affect resource allocation and memory. A psychological experiment was conducted ... -
How is reputation built in the U.S.? : the study of strategic communications best practices for adaptation in Russia
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] This research examined contemporary trends in the U.S. strategic communications industry and the perceptions of Russia positioning by the ... -
The impact of interactive media on community engagement : building support for K-12 public schools
(University of Missouri--Columbia, 2012)This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and ... -
Islam and the West : how do background and experience influence how photojournalists cover Muslims? Professional project in three parts
(University of Missouri--Columbia, 2012)This project seeks to answer the question of whether background and experience influence the ways that photojournalists cover Muslims and whether September 11, 2001, had any influence on their perceptions or approach. ... -
Perspectives from the second generation of the Chinese community in Buenos Aires and a comparison of Spanish and Chinese newspaper portrayals of the Chinese community in Argentina
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This project was done through the Missouri School of Journalism's Buenos Aires Program. The main result is a feature article with photographs that ... -
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ... -
Political reporters' self-perception on social media : a study of the Los Angeles times Washington Bureau
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This case study examines how journalists express their professional and personal identities on social media by looking into a subset of political ... -
Practical and ethical dilemmas in presenting investigative reporting through individual anecdotes and investigative reporting fellowship at the Oregonian
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Anecdotes are an often-used tool for adding a human face to a complex investigation. But what are the effects of using anecdotal leads in ... -
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ... -
Professional project : video reporting for the Columbia Missourian ; professional analysis: tensions within journalism education in the 21st century
(University of Missouri--Columbia, 2012)This project includes a series of videos produced for the Columbia Missourian, as well as an analysis portion that sought to examine the changing role of journalism schools in the 21st century, paying particular attention ... -
Satisfaction and journalism: a study of newsroom happiness and its implications in print design
(University of Missouri--Columbia, 2012)The implementation of news design studios has sparked questions among news professionals. Little research has been done about the removal of the designers from the newsroom, and this could be some of the first academic ... -
Some things never change : myth and structure in Pulitzer Prize feature stories, 1997-2012
(University of Missouri--Columbia, 2012)Myth and its components have structured ancient narratives and modern journalistic works. This foundational qualitative study was conducted to understand how myth was used in 15 of the most recent winning Pulitzer Prize ... -
South African perspectives on western news coverage of South Africa and Africa
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Emoke Bebiak spent three months in Johannesburg, South Africa, working with The Associated Press. The professional component included working ... -
Strategic English: linguistic framing as strategic communication in the EU political arena
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ...