Browsing School of Journalism (MU) by Title "A uses and gratifications study of niche social network sites"

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  • A uses and gratifications study of niche social network sites 

    Weir, Shilo (University of Missouri--Columbia, 2014)
    This study applied the uses and gratifications theory to determine how audience motives for using niche social network sites compared with motives for using popular social network sites. An online survey presented a single ...