Browsing School of Journalism (MU) by Subject "Advertising -- Automobiles -- Computer network resources"
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Cultural values, emotions and information: a comparison of webpages from two culturally different countries (University of Missouri--Columbia, 2008)The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based ...