Browsing School of Journalism (MU) by Title "Alumni motivations and social media for engagement"

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  • Alumni motivations and social media for engagement 

    Phelan-Erdey, Carla (University of Missouri--Columbia, 2018)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ...