Browsing School of Journalism (MU) by Thesis Advisor "Bolls, Paul"
Now showing items 1-4 of 4
Crime against the body : an embodied cognition study of how platform affects responses to crime news (University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study aimed at exploring how geographical proximity of the news story (local or international news stories) and bodily proximity of the news ...
Does sex really matter? The cognitive and emotional effects of sexual explicitness in video advertisements (University of Missouri--Columbia, 2015)The purpose of this study was to examine how variations in explicitness of sexual visual imagery in video ads impact the way young adults cognitively and emotionally process advertising. Experimentation included a ...
(University of Missouri--Columbia, 2014)
What, you care?: the effective use of aversive evoking content in viral videos for advocacy group advertising (University of Missouri--Columbia, 2012)The current research examined the use of aversive evoking content in advocacy viral videos and how the use of such content affected a person's intention to forward the message. In a 3 (Intensity) x 3 (Video) x 3 (Order) ...