Browsing School of Journalism (MU) by Thesis Advisor "Cameron, Glen"
Now showing items 1-4 of 4
Health communication in the blogosphere : rethinking source and message strategies for "hot cognition" publics (University of Missouri--Columbia, 2017)Strategic health communication in the 21st Century is dynamic and complex. The digital communication environment has facilitated convicted, polarized opinions, the validity of science is under scrutiny, "expert" recommendations ...
The model of contingent organization-public relationship : reconciling contingency and relationship management theory (University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Organization-public relationship, as a key concept of public relations, has been extensively examined by global scholars. In 1984, Ferguson first pointed ...
My blogger told me it was okay: processing and persuasion of youth risk behavior via parasocial interaction and health beliefs (University of Missouri--Columbia, 2016)This study explored how parasocial interaction (PSI) and health beliefs influence motivational processing of blog content among young women using a 2 (Stance: Anti, Pro) X 4 (Risk Behavior: E-Cigarette, Drinking, Product, ...
(University of Missouri--Columbia, 2014)