Browsing School of Journalism (MU) by Thesis Advisor "Cropp, Fitz"
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Renewal and complexities in corporate crisis: how do Chipotle utilize discourse of renewal in crisis communication? (University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This case study examines the crisis communication of Chipotle following a series of outbreaks of food-borne illness incidents in 2015. Using discourse ...