Browsing School of Journalism (MU) by Title "Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement"
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Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertising is an ever-evolving field. Brands are always looking for new and exciting ways to connect with their target audiences. One way in which ...