Browsing School of Journalism (MU) by Title "How do we measure the impact of an investigative story? : impact measurement at WFAA-TV in Dallas"
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(University of Missouri--Columbia, 2016)Creating impact is the number one goal of an investigative piece and simply defining this six-letter word is a highly discussed topic. But, here's the problem: how do you define impact? How do you measure it? Speaking with ...