Browsing School of Journalism (MU) by Title "How heritage storytelling at distilleries creates a competitive advantage on the Bourbon market"
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How heritage storytelling at distilleries creates a competitive advantage on the Bourbon market
(University of Missouri--Columbia, 2022)The whiskey distillery industry has been going through a massive growth the past few years. The $8.6 billion industry has a following of novel, loyal and avid consumers that are willing to pay a pretty penny for a bottle. ...