Browsing School of Journalism (MU) by Title "Interactivity and personalization in product presentation on e-commerce websites"
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Interactivity and personalization in product presentation on e-commerce websites
(University of Missouri--Columbia, 2005)Growing interest in e-commerce necessitates research to determine how to effectively use this medium. Of the features on these websites, product presentation is an important form of advertising. This research focuses on ...