Browsing School of Journalism (MU) by Title "Local TVs engage audience through Facebook : the practice and the effect"

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  • Local TVs engage audience through Facebook : the practice and the effect 

    Wang, Xuejiao (Sheila) (University of Missouri--Columbia, 2017)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] This analysis looks at the audience engagement efforts and effects on the Facebook pages of the local television stations in the mid-Missouri ...