• Advertising to Boomers, Gen Xers and Gen Ys 

    Weiland, Craig J. (University of Missouri--Columbia, 2007)
    This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...
  • University Website Marketing Discourse and the Hispanic Audience 

    Sarcone, Chrissy (University of Missouri--Columbia[University of Missouri--Columbia], 2014)
    This research analyzes the discursive and rhetorical strategies used by universities to market themselves through their institutional websites. The research compares three Hispanic Serving Institutions (HSIs) with three ...
  • Wingman, warrior, airman: branding the U.S. Air Force 

    Duncan, Kristen D. (University of Missouri--Columbia, 2010)
    Since the U.S. Air Force's inception in 1946, even after 60 years of air superiority and dominance, the Air Force struggles to find a recognizable image and identity among the five services, to include the U.S. Army, Navy, ...