Browsing School of Journalism (MU) by Title "Messaging in the target/feed campaign : the intersection of cause-related marketing and organizational rhetoric"
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Messaging in the target/feed campaign : the intersection of cause-related marketing and organizational rhetoric
(University of Missouri--Columbia, 2015)Cause-related marketing (CRM) relationships are mutually beneficial and occur when a non-profit organization and a corporation partner together for a specific campaign. To research the organizational rhetoric and how well ...