Browsing School of Journalism (MU) by Title "Penetration of innovation: taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model"
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Penetration of innovation: taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...