Browsing School of Journalism (MU) by Title "Reexamining advertising creativity : a qualitative examination of copywriters' perceptions of creativity in advertising"
Now showing items 1-1 of 1
-
Reexamining advertising creativity : a qualitative examination of copywriters' perceptions of creativity in advertising
(University of Missouri--Columbia, 2014)Creativity is an intangible concept that is in a perceived constant state of change, a state that necessitates the occasional reexamination of previous findings in an effort to further understand the roles and perceptions ...